Who doesn't love a music festival? Round about now we'd have had tickets in hand, tent packed and be counting the days to Roskilde, WOMAD, Pohoda, Ostrava... so many festivals worldwide, that have been cancelled in real life for 2020 and who knows for 2021, and facing challenges keeping audiences entertained in a virtual world. Sadly huge numbers of people in the music and festival industry have now lost their jobs as well.
CERN's Festival Programme began in 2016, taking physics to the WOMAD festival in the UK in the form of a Physics Pavilion. Since then the programme has expanded to four European festivals annually, reaching 20,000 people in the 2019 season alone. Equally CERN welcomes several high profile musicians each year as Special Guest Visitors, sharing their experiences with millions of fans through social media.
How can we bring the Music Festival experience online in such a way that it is NOT just a series of pre-recorded videos, reached through a nicely presented website? How can we attempt to recreate the excitement of that interaction - whether it's that awesome feeling of seeing particle tracks while making a Cloud Chamber in a Science Pavilion workshop or the adrenaline-surging moment of singing your favourite song along with thousands of others live with the musicians?
This is additionally an opportunity to engage and improve the experience for physically impaired festival fans for whom, I know well, the 'field' experience can be challenging at best, impossible to overcome at worst. They should NOT feel sidelined. Together we can create an experience that is incredible for all.
Science Pavilion @ Roskilde Festival 2019
- How can we make it as IRL as possible?
- Can we make it technically simple for the festival-goer? (remember not everybody has easy access to the latest phone or laptop).
- Can the all the usual 'actors' in a festival team - management, marketing, service providers, producers, volunteers, crew, production and tour managers etc, have a place in the virtual festival world? Does it need new types of 'actors'?
- And of course - what about the money? Ticket revenue? Sponsors?
- IT
- Technical
- Audio-Video
- Outreach
- Festival industry
- Music industry
- Support in Diversity and Inclusion
- Outside the box thinking
We had some terrific - and very ambitious - programmes lined up for our Physics Pavilions this year and Festival line-ups were fabulous. 2020 was on track to be a vintage year for the us in the Festival Programme team and the live events industry in general.
At the same time, protests and massive worldwide support for Black Lives Matter has extended into diversity and inclusivity issues and it really is time we paid more attention to the festival experience for physically-impaired members of the public. Improving the experience for them would ultimately improve the experience for everyone.
Short videos:
WOMAD:
https://www.lancaster.ac.uk/physics/outreach/womad/ [1]
ROSKILDE:
https://www.youtube.com/watch?v=6W4wyMT5FjM [2]
OSTRAVA:
https://www.youtube.com/watch?v=VRGEjVaLDxc [3]
[1] https://www.lancaster.ac.uk/physics/outreach/womad/
[2] https://www.youtube.com/watch?v=6W4wyMT5FjM
[3] https://www.youtube.com/watch?v=VRGEjVaLDxc